THE SYNTHETIK was established in 2025 as a structured deep-technology and Artificial Intelligence research journal is compiled by Peter Jon [PJ], a 30-year ICT and professional services partner transitioning into advanced AI, data, and emerging technology markets.
Initially developed as a private analytical briefing, the publication quickly demonstrated broader professional value. Early circulation among a small peer group of senior industry practitioners expanded organically through referral and redistribution across executive and technical networks.
Within four months, weekly distribution grew from a limited pilot group to more than 300 qualified readers. Today, still less than one year from launch, THE SYNTHETIK serves a global subscriber base exceeding 1,000 professionals across North America, the United Kingdom, Europe, the Middle East, India, Australia, Singapore, and the wider Asia-Pacific region.
The publication focuses on high-signal analysis of AI markets, infrastructure, investment activity, and strategic technology shifts — designed specifically for investors, operators, and decision-makers seeking actionable insight rather than general commentary.
The target audience for THE SYNTHETIK comprises individuals and organisations investing either capital or professional effort into the Artificial Intelligence and deep technology ecosystem.
This includes, but is not limited to:
THE SYNTHETIC originated as a private research journal created to support a family office investment vehicle. As a result, the promoters of THE SYNTHETIC maintain investments and shareholdings in a number of AI-focused companies.
In the interest of transparency, our full portfolio — including purchase dates and the percentage each holding represents in our overall investment mix — is publicly available on our website under RESOURCES.
From time to time, THE SYNTHETIC may review, analyse, or critique companies that appear in our portfolio. In all such cases, we will clearly disclose any relevant interests within the newsletter.
At no time will our editorial team use THE SYNTHETIC to promote or unduly influence the value of any securities we hold. All commentary is prepared independently, based on research merit, and is never influenced by our investment positions.
Our commitment is simple: transparency, integrity, and an unbiased perspective — regardless of our holdings.
We are located in 55 Collins Street, Melbourne, Australia.
We currently have researchers, contributors and correspondents in London, New York, Toronto, Singapore and Stockholm.
The Synthetic is published 'fresh' every week by Monday AM. Deadline for editorial inclusion is the preceding Friday midnight.
From time to time, we may also publish additional mid-week updates for breaking or important news.
The Synthetik is charged at just $1 *per week and is paid annually or monthly:
*Annual Billing
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